ABSTRACT

Floriculture is the art and knowledge of growing flowers to perfection. Commercial cultivation of flowers is a new venture in Assam. The present study pertains to cost, returns, and marketing of Gladiolus flowers from the selected 16 growers from Kamrup and Nalbari district of Assam. The study revealed that larger the farm size higher is the cost of cultivation. The Benefit cost ratio was found to be 2.06 and 3.06 for marginal and small farms respectively. The producer’s share in consumer’s rupee was found to be 49.8 percent in the marketing Channel I: Producer-Retailer-Consumer and 25 percent in Channel II: Producer-Local Agent-Retailer-Consumer. Hence marketing Channel I was found to be more profitable than Channel II.

Key words: Floriculture; Gladiolus; cultivation producer; retailer; consumer.